THE MOST POPULAR SUBJECTS PEOPLE WILL PAY FOR!

THE MOST POPULAR SUBJECTS PEOPLE WILL PAY FOR!...THE MOST POPULAR SUBJECTS PEOPLE WILL PAY FOR!...THE MOST POPULAR SUBJECTS PEOPLE WILL PAY FOR!

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THE ADVANTAGES OF FULL COLOR BROCHURE PRINTING -

THE ADVANTAGES OF FULL COLOR BROCHURE PRINTING -...THE ADVANTAGES OF FULL COLOR BROCHURE PRINTING -...THE ADVANTAGES OF FULL COLOR BROCHURE PRINTING -

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MORTGAGE VS. REAL ESTATE LEAD GENERATION -

MORTGAGE VS. REAL ESTATE LEAD GENERATION -...MORTGAGE VS. REAL ESTATE LEAD GENERATION -...MORTGAGE VS. REAL ESTATE LEAD GENERATION -

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HOW TO BECOME A MOTIVATIONAL SPEAKER -

HOW TO BECOME A MOTIVATIONAL SPEAKER -
BY: ROSS BAINBRIDGE
quite simply, the only way to become a
motivational speaker is to train with someone.
TO BEGIN WITH YOU HAVE TO DECIDE WHAT MARKET YOU
want to target. you must choose from a field
that includes but is not limited to finance,
REAL ESTATE, INVESTING, RELIGION, TEEN SPEAKERS,
sales techniques and many more subjects of
interest to companies and groups of people
AROUND THE GLOBE.

pick your area of expertise or at least the
SUBJECT YOU WOULD LIKE TO SPEAK TO OTHERS ABOUT.
then seek out and pursue the best motivational
speakers in that arena. go and hear what they
HAVE TO SAY AND HOW THEY GO ABOUT GETTING THEIR
message across. are they keynote speakers or
just the warm up guys beforehand? you won't
START OUT AS A KEYNOTE SPEAKER UNTIL YOU HAVE
some sort of following, some type of record
behind you. but if you are gifted and you study
AND WORK HEARD, LEARN THE BASICS, YOU HAVE A
chance to go to the top as quickly as anybody
else does.

leading motivational speakers often offer
classes as well as books and other teaching
AIDES TO CREATE NEW MOTIVATIONAL SPEAKERS. THIS
may sound strange. why would a person at the top
of his profession offer instruction on how to be
A COMPETITOR? FOR THE SIMPLE REASON THAT THE
more people who are out there in the world,
speaking about his teaching methods and using
HIS MOTIVATIONAL SPEAKER TRAINING TECHNIQUES,
the more you work the more in demand he will
become as a keynote speaker. you have to start
SOMEWHERE AND TAKING YOUR TRAINING AS A STUDENT
of the guys at the top is the quickest way to
get yourself hired to speak at someone's
CONVENTION.

when a simple seminar or evening of lectures is
NOT ENOUGH TO ACHIEVE DESIRED RESULTS, SOME
companies hire extreme motivational speakers to
come in and deliver a heavier blow. these people
CONCENTRATE ON ONE THING AND ONE THING ONLY -
making businesses more profitable from the
minute the speaker is done speaking. like all
MOTIVATIONAL SPEAKERS, THE EXTREME SPEAKERS ALSO
offer extreme motivational speaker training
designed to make you one of the foot soldiers
WHO CAN GO OUT AND ESPOUSE HIS METHODS OF
generating more sales, or collecting those
receivables, or capturing a bigger market share
OR WHATEVER HIS PARTICULAR SLANT IS, TO A NUMBER
of businesses. the market is almost limitless
for extreme motivational speakers, the more the
MERRIER, AND A GOOD STUDENT ALWAYS HELP TO MAKE
a teacher look even better.

ABOUT THE AUTHOR:
motivational speakers info [2] provides detailed
information about youth, professional, and
CHRISTIAN MOTIVATIONAL SPEAKERS, AS WELL AS
advice on how to become a motivational speaker.
motivational speakers info is affiliated with
BUSINESS PLANS BY GROWTHINK [3].

circulated by article emporium [4]
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HOME BASED FRANCHISING

HOME BASED FRANCHISING
BY: SHAWN PRICE
copyright 2005 shawn price

IS HOME BASED FRANCHISING FOR YOU?

do you desire home business ownership but cringe
AT THE THOUGHT OF STARTING FROM SCRATCH?

possibly a home based franchise is your answer.

a franchise is a business in which "... the
franchisor, the owner and developer of the
FRANCHISE SYSTEM LICENSES [YOU] FRANCHISEES TO
use trademarks, service marks, logos, or
advertising owned or developed by the
FRANCHISOR." (INTERNATIONAL FRANCHISING
association, franchising basics).

WITH SOME FRANCHISE PROGRAMS, THE BUSINESS
operates using the franchisor's brand name only.

OTHER PROGRAMS ARE LESS RESTRICTIVE AND ALLOW
for the usage of both a trade name in addition
to the franchisor's brand name.

common to all franchise programs, the
franchisee[ you] is responsible to pay the
FRANCHISOR, ADVERTISING FEES, INITIAL FEES,
service fees, and or royalty fees.

YOU ARE RESPONSIBLE FOR PAYMENT WHETHER YOUR
business is profitable or not.

ADDITIONALLY, MANY FRANCHISOR'S PROVIDE
educational programs to franchisees before the
inception of the business.

often times, they've done demographic studies
and other studies to ensure that you have
GREATER ODDS OF RETURNING A PROFIT.

MAJOR FRANCHISE TYPES

· unit franchising

IS THE MOST SIMPLE TYPE OF FRANCHISE IN WHICH
the franchisor grants the franchisee the right
to operate a single operation at a specified
LOCATION OR WITHIN A PARTICULAR TERRITORY.

· area development franchising

in accordance with a "development schedule", the
franchisee agrees to establish a predetermined
NUMBER OF "UNIT FRANCHISES" WITHIN A PARTICULAR
territory.

· SUBFRANCHISING/MASTER FRANCHIZING

is quite similar to area development franchising
WITH THE MAJOR DIFFERENCE BEING THAT THE
franchisor grants the subfranchisor the option
of opening the unit franchises herself or
SELLING THE THE FRANCHISES TO THIRD PARTIES.
(common with international franchising)

· AFFILIATE FRANCHISING

this type of set up is typically used by an
OWNER OF AN ESTABLISHED BUSINESS WHO DECIDES TO
join/affiliate with a franchised chain.

THIS ALLOWS FOR THE BENEFIT OF THE FRANCHISES
brand. this is common with many real estate.

· NONTRADITIONAL

this type of set up is customized between the
FRANCHISOR AND THE FRANCHISEE.

franchises are not the same as dealerships and
DISTRIBUTORSHIPS

a dealership or distributorship differs from a
FRANCHISE IN THAT THERE IS NO FEE INVOLVED.
dealers purchase products usually from the
manufacturer at wholesale prices.

note however, that a dealership can become a
franchise if a fee is paid to the franchisor and
THE DISTRIBUTOR IS DEPENDENT UPON THE
franchisor's pay structure.

CONSIDERATIONS WHEN BUYING A FRANCHISE

· there's a benefit to purchasing a franchise
that is well known

· will the franchisor provide ongoing education
and support?

· were demographic studies performed?

· HOW MANY OF THE FRANCHISES HAVE CLOSED
operation? why?

· HAVE YOU STUDIED THE FRANCHISER'S
comprehensive disclosure statement? it's
required by law that prospective franchisee's
ARE PROVIDED COMPREHENSIVE DISCLOSURE, A COPY OF
the franchisor's standard franchise agreement,
audited statements, a list of the names of all
OF THE FRANCHISEES, AS WELL AS A COPY OF ALL
documents that require the franchisees' signing.

BY LAW, EACH OF THE ABOVE MUST BE PROVIDED AT
least 2 weeks prior to purchase date.

· I'VE HEARD THE SAYING, "IF YOU BUY A
mcdonald's, be prepared to eat burger's for
breakfast lunch and dinner." in other words,
YOUR BUSINESS REQUIRES COMMITMENT.

additional sources of information

·success magazine

·INTERNATIONAL FRANCHISE ASSOCIATION
www.franchise.org

·FRANCHISE SALES PRESS *GET THIS MAGAZINE SINCE
it is known for its focus on franchise
opportunities. further, they perform regular
INTERVIEWS WITH BOTH FRANCHISEES AS WELL AS WITH
franchisors.

·SBA SMALL BUSINESS ASSOCIATION

·brokerage firms and analysts since stock
INFORMATION ON A PUBLIC COMPANY IS USEFUL.

·franchise lawyer ·federal trade commission
PUBLIC REFERENCE BRANCH

·ufoc "uniform franchise offering circular --
THE MATERIAL THAT IS PROVIDED BY LAW, BY THE
franchisor to the qualified franchisee. this is
likely the most telling of all information
GATHERED.

·attorney general's office

·bbb located in the city of the franchisor's
headquarters.

·your banker should have access to the dunn and
bradstreet report on the particular franchisor.

·contact the franchisor's franchisee's listed in
ufoc. *** prepare a list of relevant questions
PRIOR TO CALLING.

purchasing a franchise usually equates to a
reduction in investment risks since the" system"
AND FRANCHISE NAME IS ESTABLISHED, TRAINING AND
ongoing support is provided, market research has
been conducted... conversely…

franchise ownership can be costly. consequently,
it is critical that you investigate the
FRANCHISE THOROUGHLY PRIOR TO PURCHASING.

there is a continual rise in the number of
FRANCHISES. OBVIOUSLY, THERE'S A HUGE MARKET FOR
this method of business ownership. when
approached methodically and practically,
FRANCHISE OWNERSHIP CAN BE VERY LUCRATIVE AND
much simpler than beginning a business from the
ground up.

be wise and ensure that you conduct sufficient
research prior to committment.

if you'll need financial backing, then you will
need to create a business plan. there's a handy
BUSINESS PLAN WORKBOOK AVAILABLE AT OUR SITE.

bridging the gap between opportunity and
SUCCESS, OWNABIZTODAY.COM

ABOUT THE AUTHOR:
due to her terminally ill, physically and
mentally handicapped child, shawn was forced out
OF THE "JOB MARKET" AND FORCED INTO "SELF
employment" ...after experiencing a multitude of
financial difficulties. because of her life's
EXPERIENCES, SHAWN UNDERSTANDS THAT IT'S
impossible to predict future circumstances and
thus it's terribly important that
PEOPLE...PARTICULARLY PARENTS, DEVELOP F

CANADA PLAYS CHINA CARD

CANADA PLAYS CHINA CARD
BY: CARL DELFELD
trade friction and energy leverage has led to an
unprecedented canadian policy of "speak loudly
AND CARRY A BIG PIECE OF LUMBER" POLICY TOWARDS
the united states.

THE LONG RUNNING DISPUTE OVER AMERICAN TARIFFS
on canadian lumber escalated to the point last
week that canadian prime minister paul martin
INDIRECTLY LINKED SETTLEMENT WITH CONTINUED U.S.
access to canadian energy supplies. meanwhile,
canadian natural resources minister john
MCCALLUM WAS OFF TO CHINA TO MEET WITH CHINESE
oil, mining and forestry officials.

THIS IS SERIOUS BUSINESS. PART OF THE 1994 NAFTA
free trade agreement guaranteed that canada
would remain the favored supplier to the u.s. it
MIGHT SURPRISE YOU TO LEARN THAT CANADA SUPPLIES
17% of u.s. oil imports, 16% of our natural gas
and nearly all of our hydroelectric power. the
CANADIAN GOVERNMENT OWNS THE VAST MAJORITY OF
the country's energy resources and canada
exports more than 1.5 million barrels a day to
AMERICA REPRESENTING 8% OF U.S. CONSUMPTION.

china's lengthening reach

meanwhile, china's aggressive moves in canada's
energy sector are raising eyebrows in
WASHINGTON. CHINESE GOVERNMENT HAS EARMARKED
$100 billion for overseas acquisitions of oil
and gas. the chinese are going on a buying spree
INVESTING IN CANADIAN ENERGY COMPANIES AND
recently plunked down $2 billion to build a
thousand mile pipeline from alberta tar sands to
PORT ON THE WEST COAST AND ONWARD TO BEIJING AND
shanghai. while the oil reserve numbers for
saudi arabia are under scrutiny, canada has
RECOVERABLE RESERVES OF ROUGHLY 175 MILLION
barrels. much of it is in oil sand that is
processed profitably at oil prices of $20 or
HIGHER AND T. BOONE PICKENS THINKS THAT CANADA'S
oil sand production could reach 6 million
barrels a day

there are now about 1 million ethnic chinese
residing in canada and china is now canada's
SECOND LARGEST TRADING PARTNER. LAST MONTH,
chinese president hu jintao visited canada and
declared that the two countries had upgraded
THEIR RELATIONS TO A "STRATEGIC PARTNERSHIP".

the us's waning grasp

this chinese-canadian power play puts america in
real jam. you could write a book about the long
SIMMERING LUMBER DISPUTE BUT A NAFTA PANEL
recently ordered the u.s. to return $5 billion
of collected tariffs to canadian lumber
COMPANIES. RELATIONS WITH CANADA WERE ALSO
weakened earlier this year when canada announced
that it would not contribute to the american-led
MISSILE DEFENSE PROGRAM EVEN THOUGH 90% OF
canadian citizens live within 100 mile of the
border between the two countries and americans
PURCHASE 85% OF TOTAL CANADIAN EXPORTS.

what's going on? part of the answer is that the
VAST MAJORITY OF CANADIANS OPPOSE THE POLICIES
of the bush administration. the issue is
sensitive in many areas across canada that are
HIGHLY DEPENDENT ON THE LUMBER INDUSTRY AND MR.
martin and his party are preparing for national
elections expected early next year. it is always
A VOTE GETTER TO POKE A STICK IN THE EYE OF THE
elephant to the south.

HOW TO PLAY

while canadian-american relations have seen
BETTER DAYS, THE ENERGY BOOM HAS CERTAINLY BEEN
beneficial to investors in canadian markets. the
canada ishare (ewc) tracks the msci canada index
THAT HAS 40% EXPOSURE TO CANADA'S ENERGY AND
materials sector. while the s&p index is up only
3%, the canada ishare is up 16.6% year to date
AND 28.8% OVER THE PAST TWELVE MONTHS.

speaking of timber, it is smart to have some
TIMBER EXPOSURE IN YOUR PORTFOLIO AND I HAVE HAD
timber reit plum creek timber (pcl) in our core
portfolio for over two years. here is why i like
IT. FIRST, TIMBER IS A GREAT INFLATION HEDGE AND
over the past 100 years has risen 3% above the
average annual inflation rate. secondly, timber
IS NOT CORRELATED TO STOCKS OR BONDS AND THUS IS
a great "shock absorber" to cushion your
portfolio when shares are declining. during the
1970S BEAR MARKET, TIMBER ROSE IN VALUE WHILE
stocks went down. thirdly, from 1973-2000 timber
yielded an average annual return of 15%. last
BUT NOT LEAST, TIMBER VALUATIONS ARE ATTRACTIVE
after some declines during 2000-2002 especially
relative to real estate prices. during 2004 plum
CREEK WAS UP 23% AND THIS YEAR IT HAS TRADED
between $34 and $39 finishing last week just
over $35 with an attractive dividend yield of
4.3%.

it behooves the u.s. to negotiate a settlement
TO THE LUMBER DISPUTE AS SOON AS POSSIBLE AND
lock up canadian energy sources before the
chinese get the jump on us. investors can't do
MUCH ABOUT IMPROVING CANADIAN-AMERICAN RELATIONS
but they can improve their portfolios by adding
exposure to timber as well as to canada as both
AN ENERGY AND CHINA PLAY.

about the author:
CHARTWELL PARTNERS PUBLISHES THE INVESTMENT
newsletter "asia-pacific growth."
http://www.chartwellasia.com [2]719-264-1503

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ASSET AND LIABILITY BASICS

ASSET AND LIABILITY BASICS
BY: MANSI GUPTA
knowledge of accounts can make life much easy.
if you are to invest in a new business or
JOINING YOUR FOREFATHER'S BUSINESS, PLANNING TO
take some loan, looking for job in any marketing
company, desire to be the manager of a
MULTINATIONAL COMPANY OR HAVE THE ONUS TO MANAGE
your own assets and liabilities, knowing some
basics of accounts becomes mandatory.

broadly, accounting is bifurcated into two
CATEGORIES-

cash bases accounting

accrual accounting

the cash based accounting pertains to the
management of an individual's personal monetary
TRANSACTIONS. IN THIS CASE, HE KEEPS A TRACK OF
the money he withdrew, deposited, gave or
received from someone etc. this accounting comes
TO LIFE WHEN ACTUAL CASH TRANSACTIONS TAKE
place.

THE ACCRUAL ACCOUNTING REQUIRES AN ACCOUNTANT
who notes the transactions even if no money has
been actually exchanged. this method works on
THE PRINCIPLE OF COMPARING OR SEEING THE RATIO
of the expenses to expenditure. if the
expenditure is more, you need to cut down your
LUXURIES, IF NOT THEN IT'S ALWAYS GOOD TO HAVE
some savings for future. this type of accounting
tells you the amount that you owed; this might
NOT MATCH WITH THE FIGURE OF YOUR BANK BALANCE.

IN THE LANGUAGE OF ACCOUNTING THERE ARE SEVERAL
key terms that one needs to be familiar with.
some of the crucial ones are discussed below-

the assets- the assets are generally those
possessions of an individual that have a good
MARKET VALUE OR ARE QUITE VALUABLE. ASSETS ARE
mainly classified into three types-
current asset- the cash is the most basic asset
OF ANY INDIVIDUAL. THE MONEY THAT IS BEING HELD
in accounts like the checking and savings
accounts is also included in the cash. also
INCLUSIVE ARE THE MARKETABLE SECURITIES IN THE
form of bonds, stocks, shares etc. the money
lent or payments due from clients, even form a
PART OF IT.

fixed asset- comprises of all the tangible
VALUABLE THINGS LIKE PROPERTY, MACHINES,
equipments, land and the like that are not meant
to be sold.

intangible asset- incorporates all the
UNTOUCHABLE THINGS LIKE COPYRIGHTS, PATENTS,
trademarks etc. that have tremendous monetary
significance.

the law of opposites governs the nature; where
THERE ARE ASSETS, THERE WILL BE LIABILITIES.
these are the debts that you have to pay back to
your creditors. this can be done through giving
CASH OR ANY OTHER ASSET LIKE JEWELRY, SOME OTHER
goods etc. liabilities again are of two kinds-

1. THE CURRENT LIABILITIES- THE LIABILITIES THAT
are to be paid back within a certain time limit
and most often through your current assets.
THESE INCLUDE THE ACCOUNTS PAYABLE I.E. TYPE OF
bill that you have to monthly, the notes
payable-loans taken from banks meant to be
REPAID WITHIN 30 DAYS AND THE ACCRUED EXPENSES-
the compulsory expenses like taxes, wages,
interests etc. where the bills are not received
BUT THE BALANCES OF EACH MUST BE REPAID.

2. long term liabilities- those debts that can
BE REPAID AT EASE FOR THE TENURE IS MORE THEN A
month.

the financial capital- is the economic capital.
IT IS ANY LIQUID MEDIUM OR MERCHANDISE THAT
stands for wealth or other styles or capital.
there are four ways to manage and display the
FINANCIAL CAPITAL. FIRST, THIS CAPITAL IS NEEDED
when a contract is made with any sort of capital
asset. the financial instruments work in the
FORM OF CURRENCY IN CASE OF SALE, PURCHASE OR
trade of goods i.e. the medium exchanges.
second, it works as a settled medium or mode
LIKE GOLD FOR THE
standard of deferred payment. third, the unit of
account has a market value attached to it which
IN TURN VARIES WITH THE ECONOMY OF THE COUNTRY.
fourth, the source of value is concerned with
financial capital that needs to be saved and
RECOVERED. IT IS A COLLECTION OF THINGS LIKE
gold, real estate, collectibles etc.

petty cash is an important factor in business.
it is the smallest account within a business
SETTING OR THE CASH IN BILLS AND COINAGE
required to pay little expenses.

TYPES OF BUSINESS- THERE ARE SEVERAL KINDS OF
business one should be aware of like

sole proprietorship- where a single individual
who starts the business owns it too.

partnerships- the companies or businesses
started by two or more persons where they
CONJOINTLY OWN IT.

CORPORATIONS- INVOLVE LOT MANY SHAREHOLDERS OR
investors who are responsible in taking
decisions for the company.

limited liability companies- can be said to be
sisters of corporations. here the business
MEMBERS ARE NOT UNDER A LEGAL OBLIGATION TO PAY
the debts if the business fails.

payrolls- the term payroll designates the manner
IN WHICH YOU WILL BE PAYING THE EMPLOYEES OF
your company and even yourself. many
multinational companies cater to payroll service
PROVIDER COMPANIES THAT DO THE WORK QUITE
efficiently.

these are some of the broad guidelines that will
help you grasp the basics of accounting. it is
ESSENTIAL TO HAVE SOME SUCH WISDOM FOR ACCOUNTS
as it is fruitful in all walks of life.

about the author:
mansi gupta writes about asset and liability
LEARN MORE AT
http://www.assetsandliabilitiesbook.com [2]

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AN INTRODUCTION TO MOTIVATIONAL SPEAKING -

AN INTRODUCTION TO MOTIVATIONAL SPEAKING -
BY: ROSS BAINBRIDGE
everybody speaks. some people speak and get
elected president of the united states. other
PEOPLE SPEAK AND ARMIES OF BUSINESS PEOPLE TAKE
to the streets, generating huge sums of money.
still others speak and people's lives change.
WHAT MAKES FOR DIFFERENCE BETWEEN THOSE WHO
speak and are received by a rapt audience, and
those who merely fill the air with noise?

speaking clearly and effectively is a science
and that science is called motivational
SPEAKING. FOR SOME IT IS MORE ART THAN SCIENCE
but unlike art, true motivational speaking can
be learned, can be taught effectively, and must
BE PRACTICED. TO BEGIN WITH, THE THOUGHT OF
getting up in front of a live audience and
speaking about anything at all frightens most
PEOPLE TO DEATH. THEY'D RATHER DO ALMOST
anything else, be almost anywhere else than in
front of a large audience of people, all of whom
ARE LISTENING TO THEM INTENTLY. BUT FOR SOME
rare individuals, the idea of speaking to large
groups of people is exciting. they thrive on the
ATTENTION. AND IF THEY TAKE THE TIME TO LEARN
the basics, and if they have something of value
to say, there are brilliant, lucrative careers
WAITING FOR THEM AS MOTIVATIONAL SPEAKERS.

the best of the best become motivational keynote
SPEAKERS. YOU MAY GET AN INVITATION TO ATTEND A
seminar or lecture about specific topics. they
are usually all centered on the very popular
SUBJECT OF MAKING MONEY BUT MOST ARE MORE
specific in their targets. some zero in on real
estate, some on trusts and wills and estate
PLANNING, SOME ARE ABOUT ACCUMULATING WEALTH
through savings strategies or investment plans,
others on finding the hidden, illusive keys to
SUCCESS.

you may attend one of these and find yourself
SITTING THROUGH A HALF DOZEN OR SO LESS THAN
brilliant speakers before one man takes the
stage and the audience is suddenly alert and
PAYING FULL ATTENTION. THIS MAN IS THE
motivational keynote speaker and he's the reason
most of the people in the audience are there.
HE'S THE ONE THEY CAME TO HEAR. WHY? BECAUSE HIS
way of presenting his ideas and concepts to an
audience is the most professional, the most
CONCISE AND THE MOST READILY ACCEPTED OF THE
speakers present that evening.

BECAUSE OF THE MANY BUSINESS CONVENTIONS THAT
are held each year in las vegas, there are
motivational speakers who work only there all
YEAR AROUND. LAS VEGAS MOTIVATIONAL SPEAKERS ARE
highly regarded as some of the best in the
business as only the best of industry personnel
ATTEND THE CONVENTIONS IN THE AREA. SOME SPEAK
of very specific techniques geared towards
specific industries. others are more
INSPIRATIONAL SPEAKERS, WHO SPEAK BROADLY ABOUT
leadership values and techniques to get teams of
employees moving forward enthusiastically as a
TEAM. WHATEVER THEIR PARTICULAR NICHE,
motivational speakers are well studied and
rehearsed in the art of delivering their message
EFFECTIVELY.

about the author:
MOTIVATIONAL SPEAKERS INFO [2] PROVIDES DETAILED
information about youth, professional, and
christian motivational speakers, as well as
ADVICE ON HOW TO BECOME A MOTIVATIONAL SPEAKER.
motivational speakers info is affiliated with
business plans by growthink [3].

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------------------------------------------------

A LOOK AT WEIGHT LOSS INFOMERCIALS -

A LOOK AT WEIGHT LOSS INFOMERCIALS -
BY: RICHARD ROMANDO
only in america could billions of dollars be
made selling weight loss products to people who
NEED TO SHED A FEW EXTRA POUNDS. IN A WORLD FULL
of starving people, americans seem to have
emerged as a nation of overfed, under exercised
FATTIES WHO CAN'T PUT DOWN THAT BAG OF POTATO
chips, stop eating that ice cream or refuse that
second (or third?) helping of pasta. america's
WEIGHT PROBLEM - HISTORICALLY SOLVED BY EATING
less and exercising more - had now proliferated
a dizzying array of products. celebrities,
NUTRITIONISTS, DOCTORS, HERBOLOGISTS, HUCKSTERS
and former fatties have come up with thousands
of products designed to melt fat, reduce
CRAVINGS FOR BAD FOODS, BLOCK CARBS, SUGAR AND
fat, lose pounds while you sleep, and more..

MANY PRODUCTS CLAIM THAT, AS LONG AS YOU TAKE
one of the pills, you can eat what you want and
actually lose weight. there are diet plans,
CALORIE COUNTERS, DIET FOOD COOKED AND DELIVERED
to your doorstep daily, dance and walk your way
to weight loss, the hula weight loss program,
THE BRAZILIAN WEIGHT LOSS PROGRAM, THE FAT
burning, belly reducing, balanced woman,
unbalanced woman. you name it and it's on a
WEIGHT LOSS INFOMERCIAL. IN FACT, WEIGHT LOSS
programs (separate from fitness programs and
equipment, which may result in weight loss but
ARE SOLD AS WAYS TO IMPROVE YOUR APPEARANCE)
account for more than 50% of all revenue
generated in today's infomercials.

one of the most successful weight loss
infomercials ever produced featured a product
CALLED BIO SLIM. CREATED BY DOCTOR JOSH
leightberg, bio slim was a science-driven,
medically sound program consisting of several
HERBAL PILLS WHICH WHEN COMBINED WITH A DIET
plan also created by dr. leightberg resulted in
a changed metabolism, an improved digestive
SYSTEM AND A STRONGER ANTI-IMMUNE SYSTEM, ALL OF
which ultimately led to a steady, healthy weight
loss. following the success of bio slim, a
STEADY STREAM OF NICHE PLAYERS, KNOCKOFF ARTISTS
and entrepreneurs took to the airways with their
twist, their hook, their product designed to
PRODUCE QUICKER, EASIER RESULTS. ONE OF THEM WAS
the well known and extremely successful fen-phen
diet, which was a combination of two herbs known
TO DOCTORS AND OTHER PROFESSIONALS IN THE
industry as herbal speed. while still legal at
the time, the pills killed the appetite
COMPLETELY, CREATED A EUPHORIC STATE IN THE USER
and led to many problems including heart attacks
which led the fda to ban the main substances
FROM USE IN THE USA.

weight loss infomercials are so powerful and so
SUCCESSFUL THAT YOU HAVE TO BE CAREFUL WHICH
products you choose to use. as with anything
else in life, if it sounds too good to be true,
IT PROBABLY IS. THERE REALLY IS NO MAGIC PILL OR
substance that is going to let you sit on the
couch and eat huge quantities of bad foods and
MAKE YOU LOSE WEIGHT WITHOUT PAYING SOME KIND OF
terrible price. i mention bio slim as an example
of a stellar product designed by a professional
DOCTOR WHOSE GOAL WAS TO IMPROVE PEOPLE'S LIVES
and make money. you could call a number given
out to anybody who ordered bio slim and speak
DIRECTLY WITH DR. LEIGHTBERG IF YOU HAD
questions or concerns about his product. that
should tell you something about the man and the
PRODUCT HE'S PUTTING HIS NAME ON.

another thing to look out for in weight loss
INFOMERCIALS ARE THE ADD-ONS. POPULAR DIETS LIKE
the atkins diet which were not sold on
infomercials, but became successful through book
SALES, INTERVIEWS AND WORD OF MOUTH LED TO THE
creation of a whole host of products you didn't
need that were designed to help you stay on or
PERFORM BETTER WHILE ON THE ATKINS PLAN. LOW
carb foods and low/no carb candy imitations,
sometimes ten times more expensive than their
HIGHER CARB COUNTERPARTS, FLOODED THE AIRWAVES.
pills designed to reduce the difficulties
associated with the atkins diet surfaced in
INFOMERCIALS. THESE ITEMS ARE USUALLY DESIGNED
by less than professional individuals looking to
cash in on a craze they had nothing to do with
IN THE FIRST PLACE.

about the author:
INFOMERCIALS INFO [2] PROVIDES DETAILED
information on exercise, weight loss, real
estate, and make up infomercials and direct
RESPONSE (DRTV). INFOMERCIALS INFO IS AFFILIATED
with business plans by growthink [3].

CIRCULATED BY ARTICLE EMPORIUM [4]
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7 REASONS YOU SHOULD BE USING THE WORLD WIDE WEB

7 REASONS YOU SHOULD BE USING THE WORLD WIDE WEB
TO LEVERAGE YOUR LOCAL BUSINESS
by: anita van wyk
more and more, potential customers are not
LETTING THEIR "FINGERS DO THE WALKING." TO FIND
what they need, they are using
their fingers to click at google, yahoo! or msn
.

if you do not have a website - you are loosing
THEM BEFORE YOU EVEN HAVE A CHANGE TO TELL THEM
about your product or service. think of a web
site as multiple, full-page yellow page ads that
GETS 100 TIMES MORE RESULTS FOR YOUR LOCAL
business.

COVER EVERY BUSINESS CATEGORY AND GEOGRAPHIC
region for a fraction of the cost of a single
yellow pages ad.

a web site that works is the most cost-and-time
efficient way to:

1. build loyal lifetime customers
2. grow your client base
3. BUILD TRUST WITH POTENTIAL CUSTOMERS
4. get the jump on competitors
5. develop and stay "top of mind"
6. EXTEND YOUR REACH - ATTRACT NEW LOCAL (AND
global!) customers
7. diversify: open up new revenue streams.

but where do you start?
well, you need to register a domain name, host
YOUR NEW SITE, BUILD THE SITE PAGES, SUBMIT YOUR
site to the directories and
them promote it. you'll need other people to
LINK TO YOUR SITE AND YOU'D WANT TO SEND YOUR
customers emails.

PERHAPS MOST IMPORTANT OF ALL YOU'D NEED TO KNOW
how many people are visiting your site and how
many of those are buying
FROM YOU.

it might seem like a lot at first glance and it
CAN BE, BUT NOT IF YOU CHOOSE A COMPANY THAT
gives you all the tools, in one place, with a
straightforward, integrated, step-by-step
PROCESS TO SUPPORT YOU EVERY STEP OF THE WAY.
site build it! (sbi!) is the only product in the
world that combines site-building,
SITE-HOSTING, AND SITE-MARKETING AND THAT MAKES
it easy for you to build a professional,
popular, and profitable business. you don't need
ANY TECHNICAL EXPERIENCE (HTML, FTP, ETC.)
either, they handle all that for you.

SITES BUILT USING SBI! CONSISTENTLY GET HIGH
traffic, as a recent alexa.com survey shows.
- 62% of sbi! sites fall within the top 3% most
POPULAR SITES ON THE INTERNET
- 53% fall within the 2% most popular
- 35% fall within the 1% most popular.

if you can use e-mail and surf the web, you can
create a professional-looking,
TRAFFIC-GENERATING, SALES-PRODUCING SITE.
real estate agent, landscaper, restaurant owner,
health practitioner, artist, alarm system
DISTRIBUTOR, BOUTIQUE OWNER...WHOEVER YOU ARE
and whatever you do... site build it! (sbi!) is
the affordable, all-tools-in-one-place solution
YOU NEED TO BUILD AND HOST A
web site that works.

THERE IS NO BETTER TIME THAN NOW TO GET YOUR
business on the world wide web... before you
competition does.

this article may be freely reprinted as long as
all links and author information remain.

about the author:
** TO LEARN MORE ABOUT SBI VISIT -
http://www.small-biz-web-solution.com [2]today.

** TO DOWNLOAD YOUR 28 PAGE BOOKLET, TELLING YOU
more about sbi and how they help small business
to get on the internet - please send a blank
EMAIL TO SBIBOOKLET@GETRESPONSE.COM

CIRCULATED BY ARTICLE EMPORIUM [3]
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