A LOOK AT WEIGHT LOSS INFOMERCIALS -

A LOOK AT WEIGHT LOSS INFOMERCIALS -
BY: RICHARD ROMANDO
only in america could billions of dollars be
made selling weight loss products to people who
NEED TO SHED A FEW EXTRA POUNDS. IN A WORLD FULL
of starving people, americans seem to have
emerged as a nation of overfed, under exercised
FATTIES WHO CAN'T PUT DOWN THAT BAG OF POTATO
chips, stop eating that ice cream or refuse that
second (or third?) helping of pasta. america's
WEIGHT PROBLEM - HISTORICALLY SOLVED BY EATING
less and exercising more - had now proliferated
a dizzying array of products. celebrities,
NUTRITIONISTS, DOCTORS, HERBOLOGISTS, HUCKSTERS
and former fatties have come up with thousands
of products designed to melt fat, reduce
CRAVINGS FOR BAD FOODS, BLOCK CARBS, SUGAR AND
fat, lose pounds while you sleep, and more..

MANY PRODUCTS CLAIM THAT, AS LONG AS YOU TAKE
one of the pills, you can eat what you want and
actually lose weight. there are diet plans,
CALORIE COUNTERS, DIET FOOD COOKED AND DELIVERED
to your doorstep daily, dance and walk your way
to weight loss, the hula weight loss program,
THE BRAZILIAN WEIGHT LOSS PROGRAM, THE FAT
burning, belly reducing, balanced woman,
unbalanced woman. you name it and it's on a
WEIGHT LOSS INFOMERCIAL. IN FACT, WEIGHT LOSS
programs (separate from fitness programs and
equipment, which may result in weight loss but
ARE SOLD AS WAYS TO IMPROVE YOUR APPEARANCE)
account for more than 50% of all revenue
generated in today's infomercials.

one of the most successful weight loss
infomercials ever produced featured a product
CALLED BIO SLIM. CREATED BY DOCTOR JOSH
leightberg, bio slim was a science-driven,
medically sound program consisting of several
HERBAL PILLS WHICH WHEN COMBINED WITH A DIET
plan also created by dr. leightberg resulted in
a changed metabolism, an improved digestive
SYSTEM AND A STRONGER ANTI-IMMUNE SYSTEM, ALL OF
which ultimately led to a steady, healthy weight
loss. following the success of bio slim, a
STEADY STREAM OF NICHE PLAYERS, KNOCKOFF ARTISTS
and entrepreneurs took to the airways with their
twist, their hook, their product designed to
PRODUCE QUICKER, EASIER RESULTS. ONE OF THEM WAS
the well known and extremely successful fen-phen
diet, which was a combination of two herbs known
TO DOCTORS AND OTHER PROFESSIONALS IN THE
industry as herbal speed. while still legal at
the time, the pills killed the appetite
COMPLETELY, CREATED A EUPHORIC STATE IN THE USER
and led to many problems including heart attacks
which led the fda to ban the main substances
FROM USE IN THE USA.

weight loss infomercials are so powerful and so
SUCCESSFUL THAT YOU HAVE TO BE CAREFUL WHICH
products you choose to use. as with anything
else in life, if it sounds too good to be true,
IT PROBABLY IS. THERE REALLY IS NO MAGIC PILL OR
substance that is going to let you sit on the
couch and eat huge quantities of bad foods and
MAKE YOU LOSE WEIGHT WITHOUT PAYING SOME KIND OF
terrible price. i mention bio slim as an example
of a stellar product designed by a professional
DOCTOR WHOSE GOAL WAS TO IMPROVE PEOPLE'S LIVES
and make money. you could call a number given
out to anybody who ordered bio slim and speak
DIRECTLY WITH DR. LEIGHTBERG IF YOU HAD
questions or concerns about his product. that
should tell you something about the man and the
PRODUCT HE'S PUTTING HIS NAME ON.

another thing to look out for in weight loss
INFOMERCIALS ARE THE ADD-ONS. POPULAR DIETS LIKE
the atkins diet which were not sold on
infomercials, but became successful through book
SALES, INTERVIEWS AND WORD OF MOUTH LED TO THE
creation of a whole host of products you didn't
need that were designed to help you stay on or
PERFORM BETTER WHILE ON THE ATKINS PLAN. LOW
carb foods and low/no carb candy imitations,
sometimes ten times more expensive than their
HIGHER CARB COUNTERPARTS, FLOODED THE AIRWAVES.
pills designed to reduce the difficulties
associated with the atkins diet surfaced in
INFOMERCIALS. THESE ITEMS ARE USUALLY DESIGNED
by less than professional individuals looking to
cash in on a craze they had nothing to do with
IN THE FIRST PLACE.

about the author:
INFOMERCIALS INFO [2] PROVIDES DETAILED
information on exercise, weight loss, real
estate, and make up infomercials and direct
RESPONSE (DRTV). INFOMERCIALS INFO IS AFFILIATED
with business plans by growthink [3].

CIRCULATED BY ARTICLE EMPORIUM [4]
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